GEKA to Launch Small Bottle With Big Volume

Small bottle, massive volume. Small is Beautiful. These are the themes showcased by GEKA during Luxe Pack at Booth D3. On display will be the company’s new magicRUBY, a bottle that can be filled with up to about 9 ml of lip gloss. The injection blow-molded bottle offers a much greater volume than injection molded bottles, the company says, thus creating space for lip gloss and individual design ideas.

Also featured at the GEKA booth is Lip Definer MAX, a collobarative effort from Michele Burke and GEKA described by the company as simple, ergonomic and practical. “Lip Definer MAX is tailor-made to provide efficient perfection at home. Two sweeps on top and one of the bottom, ready! This power lip gloss loader achieves even lips and precise contours at a glance,” GEKA says.

According to the company, the secret of the application is its shape,inspired by the “pinky finger” of the Hollywood makeup artist. Now, the tool yields a tactile quality to the application that feels like touching your own lips. The flexible, soft flocked applicator is a patented creation of Michele Burke, exclusively produced and distributed by GEKA.

Luxe Pack Booth No. D3